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	<title>While you're not looking &#187; New Zealand</title>
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	<link>http://www.whileyourenotlooking.com</link>
	<description>An online think tank of Wendy Cooper</description>
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		<title>To be a millionaire through Westpac NZ</title>
		<link>http://www.whileyourenotlooking.com/westpac-nz</link>
		<comments>http://www.whileyourenotlooking.com/westpac-nz#comments</comments>
		<pubDate>Mon, 25 May 2009 03:03:16 +0000</pubDate>
		<dc:creator>Wendy Cooper</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[New Zealand]]></category>

		<guid isPermaLink="false">http://www.whileyourenotlooking.com/?p=71</guid>
		<description><![CDATA[A New Zealand couple has fled to Asia with $3.8m of the $6.7m that was mistakenly transferred by a Westpac staff. Because of the addition zero, this guilt ridden sod is currently in therapy. This hilarious blunder will be the talk of the town, enlightening many corporate zombies’ day and a unforgettable incident that will [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.whileyourenotlooking.com/wp-content/uploads/Westpac-380x187.jpg" alt="Westpac: Making the most of life" title="Westpac: Making the most of life" width="380" height="187" class="alignnone size-medium wp-image-312" /></p>
<p>A New Zealand couple has fled to Asia with $3.8m of the $6.7m that was mistakenly transferred by a Westpac staff. Because of the addition zero, this guilt ridden sod is currently in therapy. This hilarious blunder will be the talk of the town, enlightening many corporate zombies’ day and  a unforgettable incident that will put New Zealand and Westpac on the map or inspire a blockbuster. So Westpac, why spend more of your money for therapy?</p>
<p><small>Source: <a href="http://www.police.govt.nz/news/release/5128.html" target="_blank">New Zealand Police press release</a>, <a href="http://www.news.com.au/business/money/story/0,28323,25515799-462,00.html" target="_blank">News.com.au</a></small></p>
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		<title>Simple yet attractive</title>
		<link>http://www.whileyourenotlooking.com/simple-yet-attractive</link>
		<comments>http://www.whileyourenotlooking.com/simple-yet-attractive#comments</comments>
		<pubDate>Sun, 15 Oct 2006 14:13:57 +0000</pubDate>
		<dc:creator>Wendy Cooper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[motion graphics]]></category>

		<guid isPermaLink="false">http://www.whileyourenotlooking.com/?p=684</guid>
		<description><![CDATA[I love typography and Brand New School has devised a simple yet attractive campaign for Toyota called The Car that Reads the Road. The campaign derived from its literal meaning of the car’s new features, the sensors detecting and reading the road. The style was naturally developed upon existing type in motion such as the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.brandnewschool.com/project.php?id=395" target="_blank"><img src="http://www.whileyourenotlooking.com/wp-content/uploads/Toyota-379x213.png" alt="Watch the Car that Reads the Road" title="Watch the Car that Reads the Road" width="379" height="213" class="alignnone size-large wp-image-743" /></a></p>
<p>I love typography and <a href="http://www.brandnewschool.com/" target="_blank">Brand New School</a> has devised a simple yet attractive campaign for Toyota called <a href="http://www.brandnewschool.com/project.php?id=395" target="_blank"><em>The Car that Reads the Road</em></a>. The campaign derived from its literal meaning of the car’s new features, the sensors detecting and reading the road. The style was naturally developed upon existing type in motion such as the Alex Gopher video, <em>The Child</em>.</p>
<p><object width="380" height="285"><param name="movie" value="http://www.youtube.com/v/wgHOGqmRVR8&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wgHOGqmRVR8&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="285"></embed></object></p>
<p>Shot in Wellington, New Zealand; accompanied by New Order’s <em>Age of Consent</em>.</p>
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