While you’re not looking

I love typog­ra­phy and Brand New School has devised a sim­ple yet attrac­tive cam­paign for Toy­ota called The Car that Reads the Road. The cam­paign derived from its lit­eral mean­ing of the car’s new fea­tures, the sen­sors detect­ing and read­ing the road. The style was nat­u­rally devel­oped upon exist­ing type in motion such as the Alex Gopher video, The Child.

Shot in Welling­ton, New Zealand; accom­pa­nied by New Order’s Age of Con­sent.